You'll own Elum's digital presence from the website to search visibility to visual content. You'll work at the crossroads of content, SEO, and data, making sure the right people find us at the right moment. This is a hands-on role with real ownership and direct impact on lead generation.

What you'll own:

Website Management (20%)

• Take full ownership of the website: content, structure, and performance

• Keep information accurate and up to date across all pages

• Coordinate with the external web agency on technical issues and development needs

SEO & GEO Content Production (40%)

• Lead SEO content projects from planning to delivery, working closely with Technical Writers and internal teams

• Write and optimize website content to boost visibility on search engines including AI-driven results

• Apply SEO best practices: keyword research, page structure, internal linking

• Build and improve landing pages that convert visitors into leads

Visual Content Support (20%)

• Create simple, on-brand visual assets for landing pages, blog posts, and email campaigns

• Work with tools like Canva, Figma, Adobe Express, or AI-assisted design tools

• Collaborate with the team to prioritize and align on visual needs

Tracking & Analysis (20%)

• Monitor website performance using GA4, Google Search Console, Hotjar, and similar tools

• Track key metrics: organic traffic, keyword rankings, AI search visibility

• Produce monthly and quarterly performance reports with clear insights and recommendations

• Measure landing page and content performance to improve engagement and conversion rates