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Our portfolio of climate software companies is fast-growing and looking for professionals with diverse backgrounds, skillsets and experience

Demand Generation Associate



Sales & Business Development
Bengaluru, Karnataka, India
Posted on Thursday, April 25, 2024

Who are we and why this opportunity?

SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.

Drive change and create a footprint. Learn more at: SparkCognition

SparkCognition India is seeking a Demand Generation Associate to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of SparkCognition India by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.

You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You’ll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritize based on business goals.

**The schedule for this role is 3pm - 12am IST

You Will:

  • Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
  • Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and remarketing
  • Be a close partner to the SDR team to ensure quality lead delivery, proper follow up and incorporate feedback into marketing programs
  • Forecast, track and report on marketing campaign performance including funnel conversion metrics
  • Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
  • Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
  • Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
  • Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
  • Maintain knowledge of digital marketing best practices.
  • Maintain knowledge of SparkCognition’s products. solutions, customer applications, competitive product differences as well as underlying technologies

You'll Have:

  • Bachelor’s degree, preferably in marketing, communications, or related field
  • 3-5+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
  • Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
  • Ability to use metrics to manage programs and measure success
  • Proficiency with content creation, email marketing, and lead nurturing
  • Quantitative analytical experience and communication skills
  • Strong communication skills and can turn complex concepts into compelling messaging and campaigns
  • Comfortable communicating with cross-functional teams and leadership
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
  • Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms

SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.

SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.