POSITION SUMMARY:

The Website Administrator is responsible for managing strategy, roadmaps, user experience, content and channel performance for SparkCognition websites and other owned properties. The Web Admin will implement best practices, utilize new tools and platforms to foster better customer experiences and make continuous improvements based on data and insight. This person will be hands-on in the business and working with our marketing resources and tools and is adept at collaborating with stakeholders from across the business to deliver digital programs that produce quantifiable results. Our ideal candidate is a highly motivated and extremely organized individual with experience managing complex digital projects across multiple stakeholders, with a proven track record of actively managing B2B websites that generate pipeline.

You Will:

• Plan, implement, manage, monitor, and upgrade SparkCognition’s website(s).
• Plans and implement web-based marketing strategies / campaigns via website(s).
• Lead web development and redesign projects as necessary.
• Expand company’s web presence through social media, email, web advertising, etc.
• Develop a holistic view of the customer journey and apply data and insights to inform the development of the website experience.
• Design, develop, and execute A/B and multivariate tests.
• Create strategies to grow subscriber base and web traffic metrics.
• Coordinate with colleagues to ensure campaigns are well represented on the website(s).
• Collaborate with internal content and design teams on respective strategies.
• Maintain knowledge of best practices, trends, and developments in online marketing.
• Analyze and report on site performance and areas of improvement

You'll Have:

• Bachelor’s degree in marketing, business or related field
• 5+ years of experience in a B2B web admin role
• Experience building web pages, landing pages, and email templates
• Track record of managing and optimizing B2B website ideally for SaaS offering
• Extensive knowledge of marketing principles and strategies.
• Knowledge of testing and measurement practices to optimize ROI and evolve strategy
• Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC)
• Ability to troubleshoot website issues in a fast-paced environment.
• Excellent time management skills with the ability to multi-task with attention to detail
• Excellent time management skills and ability to meet deadlines.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Technical aptitude, with desire to learn about AI and its practical applications
• Experience with Salesforce, Hubspot, HTML, WordPress, and GSuite required
• Strong understanding of web and digital marketing best practices
• Strong leadership, decision-making, and communication skills.